CREATIVE SHOWCASE

Strategy and culture is something that interests me. I like observing people's behaviour, how it changes based on context and setting, and trying to decode it as best as possible. Helping brands grow through this understanding of people is the logical next step, but it is always rewarding to partner them in this journey. 

In my career spanning over a decade, I have worked across different industries and roles, gathering a wealth of experience of various business functions. This also enables me to effectively put myself in the shoes of different people and consumers, a skill vital for any strategist worth their salt. I have spent a major part of the last decade building brands, largely in the Asian market, but also working with global teams on businesses across the world, where I can presented business cases, hinged on robust consumer insights, while putting a creative spin to it.

My interests are varied, which often bring new ideas from interacting with different kinds of people from all walks of life because for me strategy cannot be disjoint from culture and culture can only be experienced through thorough complete immersion. 

This page presents a selection of case studies from my professional career.